Jesse Cunningham’s AI Content Creation Toolkit: How He Scales High-Quality SEO Content Using AI
In a recent episode of the Niche Pursuits Podcast, Jesse Cunningham revealed his exact toolkit for using AI to produce high-quality, SEO-optimized content at scale. If you’ve been wondering which AI tools top niche site operators are using right now—and how they fit into a broader content strategy—this breakdown covers every tool and workflow Jesse mentioned.
Who Is Jesse Cunningham?
Jesse Cunningham is an experienced niche site builder who focuses on scaling content production without sacrificing quality. In his Niche Pursuits interview, he shared how he blends AI technology, strategic planning, and human oversight to dominate search results in competitive niches.
The Core AI Tools Jesse Uses
1. ChatGPT
Used for:
– Generating article outlines
– Drafting first versions of content
– Brainstorming content ideas
ChatGPT provides flexibility for both creative ideation and structured writing, making it a reliable starting point for most of his articles.
2. Claude.ai
Claude is another AI writing assistant Jesse keeps in his arsenal. He uses it as an alternative to ChatGPT when:
– He needs longer contextual understanding in a single conversation
– He wants a different ‘voice’ or variation on AI-generated content
3. WordGalaxy.ai
This AI platform is designed for high-volume, structured content creation. Jesse uses it to:
– Generate content at scale while maintaining consistency
– Quickly populate drafts for lower-competition keywords
4. SEOWriting.ai
One of Jesse’s favorite tools—because it goes beyond just text. SEOWriting.ai allows him to:
– Create SEO-optimized articles
– Automatically generate relevant images
– Produce alt text for images without extra manual work
This integration of text and visuals streamlines his publishing workflow significantly.
Supporting Tools and Strategies
Google Search Console
– Used to analyze current site performance
– Helps identify keyword opportunities
– Powers the creation of a comprehensive topical map, ensuring content clusters are logically organized and authoritative
Virtual Assistants (VAs)
– Assist with content uploading, formatting, and publishing
– Allow Jesse to maintain high output while focusing on strategy
– Reduce bottlenecks in the production pipeline
Jesse Cunningham’s 4-Step AI Content Workflow
1. Plan – Use Google Search Console to build a topical map and determine content priorities.
2. Draft – Generate first drafts using ChatGPT, Claude.ai, WordGalaxy.ai, or SEOWriting.ai.
3. Refine – Apply rigorous human editing and fact-checking—especially for YMYL (Your Money or Your Life) topics.
4. Scale – Delegate uploading, formatting, and repetitive tasks to VAs while overseeing strategy.
Why This Toolkit Works
Jesse’s approach works because he doesn’t treat AI as a shortcut—it’s a multiplier. By combining AI efficiency with human quality control, he’s able to publish at scale without creating low-value, thin content that search engines might penalize.
Quick Reference: Jesse Cunningham’s AI Tools
| Tool / Practice | Purpose |
| ChatGPT | Idea generation, first drafts |
| Claude.ai | Alternative AI with different tone & long-context handling |
| WordGalaxy.ai | Structured, high-volume content generation |
| SEOWriting.ai | SEO articles + automated images and alt text |
| Google Search Console | Data source for topical mapping |
| Virtual Assistants | Implementation & scaling support |
Final Takeaway: If you want to scale content the way Jesse Cunningham does, you don’t need dozens of tools—you need the right combination of AI writing platforms, data insights, and human oversight. His method proves that AI can be a powerful ally in SEO, as long as quality remains the priority.
