SEO is changing faster than ever, and I haven’t found a single course that fully captures all the new trends. Instead, I’ve pieced together insights and resources that help me stay ahead. Here’s what’s been most helpful recently:
1. Reverse-Engineering How AI Models Answer Questions
Tools like Perplexity, Poe, and ChatGPT are becoming major discovery channels—almost like a new form of search engine. They’re not “SEO” in the traditional sense, but they influence how people find information online.
What I’m doing:
- Watching how LLMs (large language models) cite sources when they give answers.
- Testing which types of content are being surfaced in AI responses.
- Creating content that’s direct, concise, and authoritative, so AI tools are more likely to reference it.
This is a big shift from classic Google-only SEO, but it feels like the future of content visibility.
2. Aleyda Solis’s Resources (Always Fresh and Relevant)
If there’s one expert who’s on top of emerging trends, it’s Aleyda Solis. Her resources are gold:
- LearningSEO.io – A structured, free learning roadmap for all skill levels.
- Her newsletter & YouTube – Constant updates on Google algorithm changes, AI shifts, and technical SEO tips.
When I’m lost in the sea of outdated advice, her content cuts through the noise.
3. Traffic Think Tank (Paid but Worth It)
If you’re okay with investing, Traffic Think Tank is a Slack-based community with serious SEO professionals.
- It’s great for advanced discussions on things like AI automation, link-building experiments, and scaling content.
- The value here isn’t just the content—it’s the real-time conversations with pros who are testing new ideas.
4. Automated Workflows for SEO (AI + Automation)
This has been my biggest productivity boost.
Instead of manually doing every task, I’ve been experimenting with AI-powered workflows like:
- Automated SEO audits → quick analysis → content planning
- Using AI to generate outlines and briefs before writing
- Automating reporting and competitor tracking
This approach is helping me move faster than traditional SEO tools, and it’s surprisingly accurate when combined with human review.
The Big Takeaway
The SEO landscape is shifting. It’s no longer just about ranking on Google—it’s about being discoverable on every platform where people (and AI models) are searching for answers.
The best way forward? Stay curious, experiment with AI, and follow voices like Aleyda Solis and Traffic Think Tank that are adapting in real-time.
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