Privacy Policy

Effective Date: November 15, 2025

Welcome to My True Style (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains what data we collect from visitors to our website (mytruestyle.com or “the Site”), how we use it, and your rights under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By visiting or using our Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site. We may update this policy from time to time—changes will be posted here with the updated effective date. Your continued use of the Site after changes constitutes acceptance.

1. Who We Are

My True Style is a personal blog dedicated to a consciously curated collection of ideas and inspiration to help you align your physical and psychological spaces with your intentions.

We are the data controller for the personal information we collect through the Site. If you have questions, contact us at privacy@mytruestyle.com.

2. What Information We Collect

We collect limited personal information to provide and improve our Site. This includes:

Information You Provide Directly

  • Contact Information: If you fill out a contact form, subscribe to our newsletter, or leave a comment, we may collect your name, email address, and message content.
  • Comments and Interactions: When you post a comment on our blog, we collect your username, email (not publicly displayed), and comment text.

Information Collected Automatically

We (and our third-party service providers, including Ezoic) automatically collect certain data through cookies, web beacons, and similar technologies:

  • Device and Usage Data: IP address, browser type, operating system, device identifiers, pages viewed, time spent on pages, and referral sources.
  • Clickstream Data: How you navigate the Site, including ad interactions and impressions.
  • Location Data: Approximate location based on IP address (not precise geolocation).

We do not collect sensitive personal information (e.g., health or financial data) unless you voluntarily provide it in a comment or inquiry.

3. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Operating and improving the Site (e.g., personalizing content).
  • Communicating with you (e.g., responding to inquiries or sending newsletters—you can unsubscribe at any time).
  • Analyzing Site usage to understand visitor preferences.
  • Delivering advertisements through our ad network.

Under GDPR, these uses are based on our legitimate interests (e.g., site analytics) or your consent (e.g., newsletter subscriptions). Under CCPA, we do not “sell” personal information as defined by law.

4. Cookies and Tracking Technologies

Our Site uses cookies—small text files stored on your device—to enhance functionality and user experience. Cookies help us:

  • Remember your preferences.
  • Analyze traffic.
  • Serve relevant ads.

Types of Cookies

  • Essential Cookies: Necessary for Site operation (e.g., session management).
  • Analytics Cookies: Track usage patterns (e.g., Google Analytics).
  • Advertising Cookies: Enable targeted ads via third parties.

You can manage cookies through your browser settings (e.g., opt out via tools like the Google Analytics Opt-out Browser Add-on). However, disabling cookies may limit Site features.

Ezoic and Advertising

This Site is affiliated with Ezoic Inc. (“Ezoic”) for the purposes of placing advertising on the Site, and Ezoic will collect and use certain data for advertising purposes. For more information, please see Ezoic’s Privacy Policy at https://www.ezoic.com/privacy-policy/. Ezoic uses cookies and similar technologies to collect data such as IP addresses (encrypted for privacy), device information, browsing behavior, and ad interactions. This enables personalized advertising across sites.

Ezoic may share anonymized or hashed data (e.g., hashed email) with advertising partners for targeting and measurement. You can opt out of Ezoic’s data collection by emailing privacy@ezoic.com or using their consent tools.

We comply with Google’s privacy requirements for ad-serving sites.

5. Third-Party Sharing

We do not sell your personal information. We may share it with:

  • Service Providers: For hosting, analytics (e.g., Google Analytics), email services (e.g., Mailchimp), and ad management (e.g., Ezoic).
  • Advertising Partners: Via Ezoic, data is shared with vetted partners (see https://www.ezoic.com/ad-partners) for ad delivery and measurement. This includes aggregated or anonymized data.
  • Legal Requirements: If required by law, to protect our rights, or in the event of a business transfer (e.g., merger).

All third parties are contractually obligated to protect your data and use it only for specified purposes. International transfers (e.g., to the US) comply with GDPR adequacy decisions or standard contractual clauses.

6. Data Security

We implement reasonable security measures (e.g., encryption, access controls) to protect your information. However, no online transmission is 100% secure—transmit at your own risk. Comments are public and may be visible indefinitely.

7. Children’s Privacy

Our Site is not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn of such collection, we will delete it promptly. Contact us if you believe a child has provided information.

8. Your Rights and Choices

Depending on your location, you have rights regarding your data:

  • Access, Correction, Deletion: Request a copy, update, or delete your information.
  • Objection/Restriction: Object to or restrict processing (e.g., for marketing).
  • Portability: Receive your data in a machine-readable format.
  • Withdraw Consent: Where processing is consent-based.
  • Opt-Out of Ads: Use browser settings or ad network tools (e.g., Ezoic opt-out).

Under CCPA (for California residents):

  • Right to know categories of data collected/sold/shared.
  • Right to opt out of “sales” (we do not sell, but you can limit sensitive data use).
  • Non-discrimination for exercising rights.

To exercise rights, email elli.mytruestyle@gmail.com. We respond within 30-45 days (extensions possible). For verification, we may request proof of identity. EU/UK residents can lodge complaints with their data protection authority (e.g., ICO in the UK).

For ad-related opt-outs, visit Ezoic’s partners page or Network Advertising Initiative.

9. Retention

We retain data only as long as necessary for our purposes (e.g., 2 years for analytics) or legal requirements. Comments are kept indefinitely unless deleted.

10. International Users

The Site is hosted in the United States. Data from EEA/UK/Switzerland users is protected under the EU-US Data Privacy Framework (DPF), UK Extension, and Swiss-US DPF. See Ezoic’s compliance details for ad data.

11. Contact Us

For questions or requests: elli.mytruestyle@gmail.com. For Ezoic-specific concerns: privacy@ezoic.com.

Important Note: This Privacy Policy is provided as a general template and is not legal advice. Privacy laws vary by jurisdiction—consult a qualified attorney to customize it for your needs, especially for GDPR/CCPA compliance. We recommend reviewing Ezoic’s dashboard (Settings > Privacy > Privacy Policy) for any required additions and submitting your policy link to them.