Smashing Content Writing
Below are some of the best resources to get you started on how web content is approached, planned and written. You’ll notice a few key concepts keep coming up, like crafting titles, starting with the problem, being solutions focused, and writing towards a clear CTA (call to action).
This article is written for people looking to work as copy writers and as an introduction to copywriting. While it touches on SEO, it is very introductory. To successfully drive traffic to your blog, you will need a more sophisticated strategy than outlined below. I suggest exploring the SEO posts on this blog.
Jimdo
https://www.jimdo.com/blog/11-golden-rules-of-writing-website-content/
First up, is this Jimdo article. This blog explains how to write compelling website content using key principles from Jimdo’s “11 Golden Rules.” It highlights the “inverted pyramid” model to prioritize essential information, capturing readers’ short attention spans. It emphasizes active voice for clear, engaging sentences that connect with your audience. The post also stresses showing, not telling, with specific examples to make content vivid. Additionally, it covers making text scannable with bullet points and subheaders for easy navigation.
Below are the 11 rules. Click on each for more info from Jimdo.
- Know your audience
- Follow the “inverted pyramid” model
- Write short, simple sentences
- Stick to active voice
- Show, don’t tell
- Nix the jargon
- Mix up your word choice
- Make text scannable
- Incorporate multimedia
- Layer website content
- Leave them wanting more
A key takeaway is that effective content blends clarity, structure, and engagement to boost reader retention and SEO performance. Learn to create content that resonates and ranks high!
I recommend readers pay particular attention to points 2, 4, 5, 8.
Sprout Social
https://sproutsocial.com/insights/how-to-write-a-blog-post
Pay Attention to all of this!
Optin Monster
* points 2, 3, 4
Marketing Insider Group
This is a long one, but lots of really good info in here. This is what makes or breaks a good copywriter, not that they do all of these things (especially the more technical elements outlined in here like keyword research & researching competitors), but that this is known and considered while writing.
Masterclass
https://www.masterclass.com/articles/how-to-write-a-blog-post#how-to-write-a-blog-post-in-10-steps
This is a great summary of how to break down your writing.
Buffer
https://buffer.com/library/how-to-write-a-blog-post
This is a good overview of how this person writes blog posts.
