PinClicks: A Pinterest-Focused Research and Tracking Tool for Creators
If you use Pinterest to promote your blog or business, you’ve probably noticed that most keyword tools are designed for Google — not Pinterest. That’s where PinClicks comes in. It’s a research and rank tracking tool built specifically for understanding Pinterest data, helping creators explore what’s trending, what performs well, and how their own pins are ranking within Pinterest search. The best news? You can try it for free for 5 days to see how it can fit into your workflow, and how it can save time and give you pinterest specific data that other tools lack.
What PinClicks Does
PinClicks provides insights into how content performs on Pinterest by showing metrics like keyword rankings, pin engagement, and board stats. It helps users explore:
- Popular keywords and official Pinterest interests across categories
- Top-performing pins and boards for any search term
- Keyword rankings for specific topics or accounts
- Trending pins and links from your own or other accounts
Unlike tools built for Google SEO, PinClicks focuses entirely on Pinterest — giving you data that reflects how content performs within the platform’s own ecosystem.
How the Data Works
PinClicks gathers information by scraping publicly available Pinterest pages, which contain performance data that Pinterest itself uses to organize and rank content. Because it doesn’t require users to connect their Pinterest accounts or access restricted data, it remains compliant with Pinterest’s terms.
This approach allows PinClicks to display insights that aren’t available through Pinterest’s public tools, such as:
- Estimated search volumes for keywords
- “Annotations” — the tags Pinterest assigns to categorize pins
- Trends in pin performance over time
Ways Creators Use PinClicks
Many creators and bloggers use PinClicks to better understand how Pinterest interprets their content. Common uses include:
- Researching keywords beyond what Pinterest Trends displays
- Studying the designs and topics of high-performing pins
- Tracking how certain keywords or boards perform over time
- Finding new topic or board ideas from successful accounts in their niche
These insights can help shape pin design, caption writing, and content planning — especially for those who want to optimize specifically for Pinterest rather than for traditional search engines.
About the Creator
PinClicks was created by Tony Hill, a digital publisher who runs multiple Pinterest-based websites. Frustrated by the lack of in-depth Pinterest analytics tools, he developed PinClicks to make it easier to analyze performance data directly from the platform.
He also offers several free resources, including a Pinterest Masterclass, a weekly newsletter, and the Pin Talk podcast with Carly Campbell — all centered around Pinterest strategy and growth.
In Summary
PinClicks is a specialized research tool for anyone who wants to understand how their content performs within Pinterest’s search ecosystem. While it’s not necessary for running a successful Pinterest account, it offers a more detailed view of keyword trends, rankings, and performance data than most general SEO tools.
You can learn more or explore the platform with a 7 day free trial here: Try PinClicks.
